What do Crack, Chuck Norris and Cats have in common?
#TrendsTalk13, that’s what!
Yesterday, I was able to take part in something that was truly amazing. I wasn’t completely convinced that it was going to be worthwhile. However, our attendance was strongly encouraged by our professors in the Advertising and Marketing Communications course at St. Lawrence College, so I made sure I was there.
Boy am I ever glad that I did. After an amazing keynote speech from Brett McDonald from Young and Rubican in Toronto, where we learned that data is the new oil, and that digital advertising trends are changing at an increasingly rapid pace, we split off into individual seminars run by second and third year students.
I’m starting a new business, so I chose seminars that I thought would help me in that respect. Blogging for Business started me off, and it gave me lots of ideas on how to better promote this blog. The next seminar I attended was about creating compelling content. More on that later.
The rest of the day was mostly about websites, their domains, and how to use them as hubs for our social media. But the one seminar that really stood out was called “Memes for Marketing” by Rachel King and Matthew Meagher (Click for their Twitter feeds!)
I’ve been on the Internet since home access was first introduced in Canada. I’ve seen a lot of trends come and go, but memes are some of my favourite things. I love seeing them pop up on my Facebook news feed, or in random places across the web.
Using them as a marketing tool never even occurred to me. This seminar really opened my eyes to the power that these simple little graphics can hold for a business, especially a small business like mine. My business partners and I decided that once we get our online presence established, we are going to use this new tool.
Now, I promised I would talk more about creating compelling content. A lot of people have blogged about this seminar, and rightfully so. It was truly compelling, and I look forward to read the book it was based on. In the seminar, they showed a video of a blind man struggling to get money on the street, until someone re-worded his sign to something more moving.
It was a touching video, don’t get me wrong. But when I think of a company providing compelling content in an effort to promote their brand, I can’t look past WestJet. They built a reputation of treating their customers better than any other airline, and continue to support that reputation year in and year out.
So I leave you with their latest Christmas event. These people go above and beyond in so many more ways than one. It truly is an inspiration as a human being, and especially as an Advertising student. If you haven’t seen this yet, enjoy. If you have, please enjoy again.