Oh look! A distraction!
Up, up in the sky! It’s a bird, no, it’s a plane, no, it’s a desperate attempt to prevent people from flocking away from a brand!
Amid all of the recent scandals, from inner thigh pilling to the Abercrombie and Fitch-worthy bone-headedness of founder Chip Wilson, Lululemon has struggled in stock value. What was once a highly revered brand is now the butt of many a joke. One set of sheer but not sheer pants later, and people who once proudly waved the Lululemon flag high are running like rats from a sinking ship. Who can blame them?
So, naturally, Lululemon step in and begin to address the concerns of their once faithful legions, right?
Instead, they launch a new casual wear line. Because nothing says “hey, we’re desperate for more business” than a new line of clothing. They’ve been having enough troubles with their original line of clothing, why produce a second one? This decision has to be one of the best laughs I’ve had yet while reading MarketingMag.ca. Here’s an idea, if it’s broken, then fix it! Let’s hope that the remaining faithful see this new line for what it truly is; a “shiny” intended to distract people from the real problems of the brand.