To tweet or not to tweet?
For companies these days, that certainly is the question.
With Twitter turning 8 this year, it’s only just recently become known as a place to promote a brand or product. Companies are beginning to look to Twitter as a valued marketing tool, but has the delay been too big? Will Twitter become as powerful as a Google or Facebook when it comes to reach and advertising potential?
As shown in the infographic above, not many companies who are now using Twitter have been on the social media platform for long. In fact, many of them appear to be still struggling to find an audience there. While efforts to build brand awareness are slowly working, not enough companies seem to be taking advantage of all the platform has to offer, sticking to the most well known hashtags and images to promote themselves.
Will we see an upswing in companies promoting their brands on Twitter? Only time will tell.