IMC Category

Placement Day 1 – how to end up with crossed fingers *and* eyes

Off to a great start on my placement! Already my head is swimming!

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Reblog: The Day the “Dumbest Idea” Invaded the Radio Industry

Found this on social media today. Having worked in radio a couple of times over the years, I found it painfully true. Let’s hope that things start turning around both economically, and in the way people run businesses. Last week I wrote about killing the goose that lays the golden eggs. It was my way […]

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Content Development for OCW – What an experience!

Ontario Championship Wrestling

  (Originally published December, 2015 on original blog site) Wow. What a great opportunity. Content Development Class has allowed me to actually get a chance to get marks for the sorts of things I’d been doing for Ontario Championship Wrestling for a little while now. I’ve been working with Ontario Championship Wrestling as their Sponsorship […]

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Why authenticity matters.

              Levi Strauss & Company, and Purina. Both companies with a long history of success. Unfortunately for Levis, recent history hasn’t been that successful. Riding a wave of success up to and including the 1970s the brand was unprepared for what happened next. Over the next few decades, the […]

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Brand Social Media Audit: Boost Meal Replacement Shakes

Need a boost? With today’s hectic schedules, who doesn’t? Which is why meal replacement and protein shakes have become relatively popular. A quick, grab and go option for busy lifestyles. Something to drink while en route to work, that you can consume while surfing those important social media sites. So where does Boost engage with […]

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Fear and Networking: A Brief Guide to Exchanging Business Cards

Originally posted on (Net)working:
A lot of students are afraid of this word “Networking”. Sitting in Orientation for the First Years of my program (Advertising and Marketing Communications/Management) I really thought about what a difference makes in one year. Just a short time ago, I was sitting where they were sitting, listening to people…

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My meeting with Hans Vorster, Director of Communications for the Kingston and the Islands Federal Liberal Association

I met with Hans Vorster, the director of communications for the Kingston and the Islands Federal Liberal Association to discuss his role in the riding, and how it relates to marketing and advertising.   He began his career as an engineer, but ended up working at Telemedia in their Research and Corporate Development division. He […]

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Oh look! A distraction!

Up, up in the sky!  It’s a bird, no, it’s a plane, no, it’s a desperate attempt to prevent people from flocking away from a brand!   Amid all of the recent scandals, from inner thigh pilling to the Abercrombie and Fitch-worthy bone-headedness of founder Chip Wilson, Lululemon has struggled in stock value. What was […]

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Canada not E-Commerce Savvy

Truth is, we’re really behind the times.   According to an article on Strategy Online, only 78 of 100 retailers observed by Google and New York-based think tank L2 had any sort of e-commerce function to their websites. Of the 11 who didn’t, some were internationally owned companies who simply haven’t invested in a Canadian […]

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There’s a new player in media buying …

Viewability Measurement is the newest way to determine the best purchase when it comes to media.   In a recent article on Marketingmag.ca, it was announced that Viewability Measurement was now considered reliable enough information to be able to use when considering media buys.   But what is Viewability Measurement, you say? To earn Media […]

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