IMC Category

To tweet or not to tweet?

For companies these days, that certainly is the question.   With Twitter turning 8 this year, it’s only just recently become known as a place to promote a brand or product. Companies are beginning to look to Twitter as a valued marketing tool, but has the delay been too big? Will Twitter become as powerful […]

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Speak your mind …

It’s back.   What was once a staple of CityTV and affiliated stations has returned from a six year absence.   The space in which many had their 15 minutes of fame, or in some cases, launched their career: That’s right, Speaker’s Corner is back.  Often a good place to just go and vent, that […]

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As you wish …

It’s no secret that many of the posts on this blog have been driven by school assignments. This is no different. Feedly So here’s how my feedly account is organized:   And the list of links: Ads of the World The Font Shop Comic Book Movie Cyanide and Happiness IGN Games Whedonesque.com MoviePilot Whedon.org The […]

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Here we go again …

It’s time for the Super Bowl! More importantly, it’s time for Super Bowl Commercials!  According to eMarketer.com, a survey produced in January 2013 showed that 76.6 percent of viewers considered Super Bowl Commercials entertainment instead of advertising. Compare that to only 10.5 percent who were actually influenced to purchase the products or services, and a […]

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Tuning Out …

  I don’t have TV service. Since September, 2013 when I moved into my own place after splitting with my wife of 5 years, I refused to start up any cable or satellite service. My theory being that if there’s any shows out there I want to watch, there are ways to watch them without […]

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Game on!

  I once had just over 1 thousand Shopper’s Drug Mart Optimum points. I don’t have them anymore because my wife at the time decided that we didn’t need two separate accounts, and we tossed out my card in favour of hers. This made sense since she did most of the shopping. So now I’m […]

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What You Believe About Homosexuality Doesn’t Matter

What You Believe About Homosexuality Doesn’t Matter.

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What do Crack, Chuck Norris and Cats have in common?

#TrendsTalk13, that’s what! Yesterday, I was able to take part in something that was truly amazing.  I wasn’t completely convinced that it was going to be worthwhile.  However, our attendance was strongly encouraged by our professors in the Advertising and Marketing Communications course at St. Lawrence College, so I made sure I was there. Boy […]

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Layar-ing It On

The future is here. Not long ago, people would look at you like you had two heads if you mentioned getting information about a person, place or thing while walking down the street and simply looking at or snapping a picture of it. Then, Google announced the Google Glass project. Google Glass changed how we thought […]

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Is it out yet?

The Challenge: After getting a lot of poor reviews from the third X-Men movie and X-Men Origins: Wolverine, Fox Studios needed to revitalize the franchise while they still have the movie rights. The challenge of this trailer is to entice enough people to come to the new movie (just as it is for any movie trailer) […]

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