Marketing Mix Category

Here we go again …

It’s time for the Super Bowl! More importantly, it’s time for Super Bowl Commercials!  According to eMarketer.com, a survey produced in January 2013 showed that 76.6 percent of viewers considered Super Bowl Commercials entertainment instead of advertising. Compare that to only 10.5 percent who were actually influenced to purchase the products or services, and a […]

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What do Crack, Chuck Norris and Cats have in common?

#TrendsTalk13, that’s what! Yesterday, I was able to take part in something that was truly amazing.  I wasn’t completely convinced that it was going to be worthwhile.  However, our attendance was strongly encouraged by our professors in the Advertising and Marketing Communications course at St. Lawrence College, so I made sure I was there. Boy […]

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The times they are a changin’ …

On February 8, 1991, video game publisher Silicon and Synapse was founded. They would go on to develop the world’s most successful personal computer game franchise; Warcraft. But wait!? Isn’t Warcraft made by Blizzard Entertainment, Inc.? It certainly is, as Silicon and Synapse became Blizzard Entertainment, Inc. in 1994. In the early 90’s, it wasn’t […]

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Talkin’ ’bout my Generation …

Okay I’ll admit it. I “cheated” a little for Tom Brennan’s Media Awareness class. We had a minor report that required us to recommend two types of media to use in an advertising campaign that targeted one of three different demographics. The choices were people age 70+, upper Baby Boomers (ages 58-67), or Generation X […]

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