Marketing Category

Content Development for OCW – What an experience!

Ontario Championship Wrestling

  (Originally published December, 2015 on original blog site) Wow. What a great opportunity. Content Development Class has allowed me to actually get a chance to get marks for the sorts of things I’d been doing for Ontario Championship Wrestling for a little while now. I’ve been working with Ontario Championship Wrestling as their Sponsorship […]

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Here we go again …

It’s time for the Super Bowl! More importantly, it’s time for Super Bowl Commercials!  According to eMarketer.com, a survey produced in January 2013 showed that 76.6 percent of viewers considered Super Bowl Commercials entertainment instead of advertising. Compare that to only 10.5 percent who were actually influenced to purchase the products or services, and a […]

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Tuning Out …

  I don’t have TV service. Since September, 2013 when I moved into my own place after splitting with my wife of 5 years, I refused to start up any cable or satellite service. My theory being that if there’s any shows out there I want to watch, there are ways to watch them without […]

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What do Crack, Chuck Norris and Cats have in common?

#TrendsTalk13, that’s what! Yesterday, I was able to take part in something that was truly amazing.  I wasn’t completely convinced that it was going to be worthwhile.  However, our attendance was strongly encouraged by our professors in the Advertising and Marketing Communications course at St. Lawrence College, so I made sure I was there. Boy […]

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Layar-ing It On

The future is here. Not long ago, people would look at you like you had two heads if you mentioned getting information about a person, place or thing while walking down the street and simply looking at or snapping a picture of it. Then, Google announced the Google Glass project. Google Glass changed how we thought […]

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The times they are a changin’ …

On February 8, 1991, video game publisher Silicon and Synapse was founded. They would go on to develop the world’s most successful personal computer game franchise; Warcraft. But wait!? Isn’t Warcraft made by Blizzard Entertainment, Inc.? It certainly is, as Silicon and Synapse became Blizzard Entertainment, Inc. in 1994. In the early 90’s, it wasn’t […]

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Talkin’ ’bout my Generation …

Okay I’ll admit it. I “cheated” a little for Tom Brennan’s Media Awareness class. We had a minor report that required us to recommend two types of media to use in an advertising campaign that targeted one of three different demographics. The choices were people age 70+, upper Baby Boomers (ages 58-67), or Generation X […]

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Persuade Me

What’s the most prevalent use of persuasive writing in the world today? If you answered “cover letters” then I’d be okay with that answer. Although I’m certain it’s dating website profiles. The first dating website was kiss.com, registered in December 1994 by Lee Zehrer. Since then, the industry has grown to the point where 40 million […]

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Trading places with Sisyphus …

“If you want a job done right …” Don’t get me wrong. I’m not saying I’m the only one who could do this task. Heck, I honestly don’t think I can do it at all. At least, not yet. What task is that, you’re asking? Increasing the viewership of Ontario Championship Wrestling (OCW). We’re many […]

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When “for your protection” becomes ridiculous …

Sony Entertainment, you make great electronics.  Now start putting that quality assurance into your customer service for a change! Recently, having lost access to a Playstation 3 in my separation from my wife, I found myself purchasing a brand new console.  Included in the console is a code, and a promise of access to their […]

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