Mass Media Category

Reblog: The Day the “Dumbest Idea” Invaded the Radio Industry

Found this on social media today. Having worked in radio a couple of times over the years, I found it painfully true. Let’s hope that things start turning around both economically, and in the way people run businesses. Last week I wrote about killing the goose that lays the golden eggs. It was my way […]

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Here we go again …

It’s time for the Super Bowl! More importantly, it’s time for Super Bowl Commercials!  According to eMarketer.com, a survey produced in January 2013 showed that 76.6 percent of viewers considered Super Bowl Commercials entertainment instead of advertising. Compare that to only 10.5 percent who were actually influenced to purchase the products or services, and a […]

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Tuning Out …

  I don’t have TV service. Since September, 2013 when I moved into my own place after splitting with my wife of 5 years, I refused to start up any cable or satellite service. My theory being that if there’s any shows out there I want to watch, there are ways to watch them without […]

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Talkin’ ’bout my Generation …

Okay I’ll admit it. I “cheated” a little for Tom Brennan’s Media Awareness class. We had a minor report that required us to recommend two types of media to use in an advertising campaign that targeted one of three different demographics. The choices were people age 70+, upper Baby Boomers (ages 58-67), or Generation X […]

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