Archives

Here we go again …

It’s time for the Super Bowl! More importantly, it’s time for Super Bowl Commercials! ¬†According to eMarketer.com, a survey produced in January 2013 showed that 76.6 percent of viewers considered Super Bowl Commercials entertainment instead of advertising. Compare that to only 10.5 percent who were actually influenced to purchase the products or services, and a […]

Read More

It’s a small world after all …

It’s stuck in your head now, isn’t it. Sorry. I couldn’t help thinking about the truth of that as we sat in Tom Brennan’s Media Awareness class and learned about how the world really is getting smaller, at least on a virtual level, thanks to the internet and social media. What was predicted in the […]

Read More