Author: Adam Wemp

Storyteller, Digital Media Creator, Creative and Critical Thinker -- Let me help you tell your story.

OCW Relaunch – Don’t miss it!

Hey there OCW faithful!

When we last saw each other, it was nearly a year ago! My how time flies!

Since that great event at the Royal Canadian Legion 631, there’s been a lot that’s happened.

First, Harley Davison has been healing up. He didn’t appear at the event last January because he was still injured. He’s since recovered somewhat, not enough to fight just yet, but he’s definitely feeling better.

Second, OCW has opened up different ways for you, the faithful, to keep track of what’s going on. In between shows, we’ll be filling you in on bit of the story as they happen, here on this page. We also added an Instagram account so people can look back on the great events and post their own pictures as it happens!

Third, we’re going to be doing more events in 2016. So you definitely don’t want to miss those!

So keep your eyes open on our Facebook page and Twitter accounts for more information about how and when to see us!

Content Development for OCW – what a great experience!

Wow. What a great opportunity.

Content Development Class has allowed me to actually get a chance to get marks for the sorts of things I’d been doing for Ontario Championship Wrestling for a little while now.

I’ve been working with Ontario Championship Wrestling as their Sponsorship contact, as their sound engineer, and most recently, as talent, seemingly since the company first began. In fact, I worked as an event photographer for the second half of the debut event.

With Content Development Class, I was able to develop and produce a podcast, video, and blog post that the company needed in order to begin to put forward news of the relaunch happening in 2016. The video is on YouTube, the podcast is on Soundcloud, and the blog, posted here, will also be posted on our new blog space at rebelheartpenguin.blogspot.ca which will be our go-to point for furthering storylines.

As always, working with OCW owners Roy Demerchant and Cressida Barkley was great, but it was also rather exciting to have been given some creative authority when it came to the content. Decisions were placed in my hands by management in order to make things much smoother.

The video contains me, in my character as “SuperAgent” Adam Douglas, informing the fans of the many ways they can follow OCW beginning in the new year. The podcast was originally going to be a promotional one talking about the relaunch, but we had some good audio of the owner Roy talking about how he got started in wrestling, so I used that instead, because the academy has restarted as well.

The blog contains hype for the next event, and for all the new features for OCW in the new year.

I look forward to continuing to produce great content for OCW going forward, especially as the relaunch begins to take form.

Brand Social Media Audit: Boost Meal Replacement Shakes

pexels-photo

Need a boost?

With today’s hectic schedules, who doesn’t? Which is why meal replacement and protein shakes have become relatively popular. A quick, grab and go option for busy lifestyles. Something to drink while en route to work, that you can consume while surfing those important social media sites.

So where does Boost engage with customers on social media?

The short answer, it doesn’t.

The long answer, it really, seriously doesn’t. No Twitter, Instagram, Facebook, Pinterest, or even YouTube to promote the brand. The only showing on any of these is a posted commercial, seen on television as well. Absolutely no attempt to engage with consumers.

Boost’s target market, as indicated by their only online presence (their website), appears to be health-conscious adults who want to make sure that they have all of their nutrients with a quick drink or meal on the go. They know that their market wants something that tastes great and still provides everything they need in a meal.

They also host a program that appears to be aimed at older adults called beActive. It features a whole diet and activity challenge to get people up and moving, especially in their golden years when there isn’t work to go to, and as many errands to run, etc.

As far as influencers go, there aren’t a lot of people talking about Boost, favourable or otherwise. Just taking a quick look at a Twitter search indicates very little overall buzz about the product. There’s one picture on Instagram featuring the product, and discussion about it being for old people. On Pinterest, you have to sift through a bunch of other smoothie recipies and weight loss pins before you find anything to do with Boost. I’d post a link to a Facebook search, but why show you a page full of other things called Boost, and nothing about the meal replacements?

All in all, I believe that as far as Boost goes, no further monitoring is needed. They are so far behind the curve on social media that they might as well still be using Bulliten Board Systems and Compuserve Dial-Up.